Finding Your Place in Social Media, Ralene Burke, 2017




One audio recording from PENCON 2017, includes worksheet

Finding Your Place in Social Media
Ralene Burke

With social media continuing to be a big resource for modern marketing, it’s important for editors to know how to use it effectively to build their platform and recruit potential clients. Using her 3 Ks of Social Media, Ralene will show editors how to combine who they are, as people and publishing professionals, with their target audience and the right social media tools to grow their platform and reel in potential clients.