Description
One of the most common questions on the PEN Loop is “What can I do to get more editing projects?” Whether we call it promotion or marketing, it needs to be approached as an ongoing process like a marathon instead of a sprint. It takes a creative promotion approach to assure a consistent flow of editing projects. In this workshop, Burton Laine will discuss (1) when to think about marketing, (2) the type of promotion that matches our skills and personality, (3) the time investment we need to commit to and maintain a career, and (4) creative ways to promote that aren’t commonly used.
