PENCON 2023 Video
Coaching Writers – Eddie Jones
Although editors are not tasked with creating and managing an author’s brand, great editors should be able to offer guidance on what makes a solid platform. Most publishers expect a title to sell 10,000 units. In addition to the ability to edit nonfiction and fiction, editors must be able to draft press releases as well as write back cover copy and author marketing materials. Editors are expected to know trends in new software and, in many cases, use these tools. In this session, Eddie Jones will show you how to quickly evaluate story, voice, platform, and determine when the project is polished enough to submit to a publisher.